It’s A Week of Men’s Fashion and Germaine Auto Is In The Middle of It!

It’s A Week of Men’s Fashion and Germaine Auto Is In The Middle of It!

September 25, 2017 / Blog, Fashion
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Long gone are the days when fashion and style was considered as more of a thing for women. The menfolk are now pulling strong when it comes to a sense of fashion and style. Though women fashion and accessories to a great extent, dominate the fashion world, over the years, men fashion is taking a fair share of the chunk, with fashion weeks being dedicated to men in different parts of the world.

Come October 13 to October 15, Qhue Concepts will be staging the 2017 edition of the Men’s Fashion Week Nigeria, with the theme ‘You Drive What You Wear’, and Germaine Auto, being a strong believer in innovative initiatives that put Nigerian-grown products on the global scene, is a leading partner. Germaine_Auto_Centre_Men's_Fashion_Week_Nigeria_MFWNigeriaConceived to “redefine the future of fashion and integrate Nigeria’s men fashion into the global fashion world,” the epoch-making fashion event will see the best of established and upcoming designers participating, providing a veritable platform for Nigerian designers to get the exposure they require to excel, not just across Africa, but also on the global scene.

Being a globally recognized contemporary international platform for commerce, the Men’s Fashion Week Nigeria is envisioned to direct, lead and promote both emerging and established designers, pushing Nigeria’s creative entrepreneurship to a global audience. As such, it stands as a leading platform for pioneering innovative ideas and collaborative synergies that has never existed before here in Nigeria.

An annual fashion exhibition showcase, this year’s event is set to bring creative talents in the fashion industry together, ranging from designers of fashion wears and accessories, to interior designers, artists and social entrepreneurs in Nigeria and the Diaspora, alongside international creative entrepreneurs, to showcase their design collections and lifestyle products to local and international retail buyers, the media, Africa’s Neo-Fashion consumers and fashion savvy guests and celebrities.

Germaine_Auto_Centre_MFWNigeriaThis year’s showcase will be headlined by ‘The Man Awards’, which will recognize the outstanding work of men that have distinguished themselves through artistic and organizational excellence in the fashion, media, and entertainment industries. Among the award categories are the Germaine Auto Award for Positive Change, Fashion TV Of The Year, Fashion Magazine Of The Year, African Business Leader CEO, Truly Nigerian Brand, Style Influencer Of The Year, Designer Of The Year (National), Designer Of The Year (International), Emerging Young Designer Of The Year, International Model Of The Year and Model of the Year.

The Men’s Fashion Week Nigeria 2017, which will celebrate some of the most creative and talented designers across Africa and showcase the high-end ready-to-wear collection and exclusive pieces for the local luxury market, will definitely serve to project the new developments in the Nigerian fashion landscape, bringing together on one runway the very best designers from across the globe.


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