The Origin of the Toyota Logo
There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other.
The overlapping of the two perpendicular ovals inside the outer oval symbolize “T” for Toyota, as well as a steering wheel, representing the vehicle itself. The outer oval symbolizes the world embracing Toyota. Each oval is contoured with different stroke thicknesses, similar to the “brush” art known in Japanese culture.
The space in the background within the logo exhibits the “infinite values” which Toyota conveys to its customers: superb quality, value beyond expectation, joy of driving, innovation, and integrity in safety, the environment and social responsibility.
Power of the Brand
This newly designed Toyota logo made its debut on their luxury model, Celsior, in October of 1989. Soon after more models were proudly displaying the new emblem. An unprecedented logo of its time and clearly perceptible from both head on and a rear view mirror, it has quickly became widely recognized as the symbol of “Toyota”.