Toyota has made a wide range of efforts to tackle the growing global environmental problems. Problems are abnormal weather, loss of biodiversity, water shortage, caused by greenhouse gases. In 2015, Toyota has announced “Toyota Environmental Challenge 2050” and promoted CO2 reduction activity for whole vehicle life cycle from production, vehicle usage, recycle.

Toyota Environmental Challenge

After first global mass production HEV Prius introduction in 1997, selection option for customers. Toyota has promoted to prepare HV/PHV/EV/FCV as full line up and prepared various vehicle line-up. Toyota thinks that “Environmental vehicles are only meaningful as environmental vehicles if they become widespread and contribute to CO2 reduction”. We thought that such environmental technology has meaning only if it become widespread. We have thoughts to contribute to people happiness and health by technology.

EVs are ultimately a sustainable means of transportation, but at the moment energy mix and battery technology are still underway, so it will take some time for EVs to become practical. The practical technology that connects the way to EV are HV, PHV. That is why Toyota has a full line-up. We are also making every effort to develop batteries for the spread of EVs.

Toyota Electric Vehicles-2

Toyota is thinking of a society with human centred approach. We want to support a rich society with human centred approach. Regarding the introduction of electric vehicles, the usage environment and cruising range required by customers in each country and region are different .Preparation status of charging infrastructure is different. We will provide a power train that customers can feel “easy to use and want to ride” and accept it according to each customer situation. And it is important to reduce CO2 emissions as a result. We will respond to the economic environment, energy policy, industrial policy, and customer needs that differ from country to country. We will provide most suitable electric vehicle, and let customer choose it (practical), and continue to use it (sustainable) and we would like to aim for carbon neutrality in a sustainable way.

Toyota is thinking of a society

We believe that actions to achieve carbon neutrality should be sustainable and practical. The spread of electric vehicles would not be possible if it requires infrastructure or subsidies. Even if we introduce electric vehicle, if the price is too high, it will not be selected by customer. It must be practical to spread vehicles to contribute to CN.